Albertsons Companies eCommerce
During my time at Rizen Creative, I was part of a small team tasked with strategically building an engaging new look and feel for Albertsons Companies national eCommerce programs. This clean and attention-grabbing engagement not only serves today as wayfinding for in-store signage, but has also been used for a national digital marketing campaign. Firstly the design had to be simple & clean, and yet stand out in the busy grocery environment. Secondly the look would have to be versatile for a multiple of different store banners nationally; including Albertsons, Safeway, and VONS. And lastly, it needed to stand out among competitors to establish Albertsons as a leader in online grocery retail.
Art Direction | Design | Illustration | Animation | Strategy
Icons & Lockups
A family of icons was established for each branch of the eComm program. Two of the icons were established before my involvement, but I was tasked with creating the third for Pick Up. Then I established strict guidelines to ensure correct usage of these icons and lockups for future use.
A family of icons was established for each branch of the eComm program. Two of the icons were established before my involvement, but I was tasked with creating the third for Pick Up. Then I established strict guidelines to ensure correct usage of these icons and lockups for future use.
Illustration
Albertsons Companies champions freshness as a key differentiator that separates their grocery delivery program from their competitors. I created a set of playful fruit & veggie illustrations to be used as a subtle pattern. Emphasizing the importance of freshness across all campaign collateral.
Albertsons Companies champions freshness as a key differentiator that separates their grocery delivery program from their competitors. I created a set of playful fruit & veggie illustrations to be used as a subtle pattern. Emphasizing the importance of freshness across all campaign collateral.
Instore Signage
The signature bold red color paired with the sophisticated, yet approachable, photography carries across all in-store collateral. Clear iconography serves as efficient wayfinding.
The signature bold red color paired with the sophisticated, yet approachable, photography carries across all in-store collateral. Clear iconography serves as efficient wayfinding.
Social Media Ads
Digital and social ads also carried the campaign look and feel. Ads featured content with simple attention-grabbing fresh produce, as well as relatable situations that conveyed the convenience of ordering groceries online.
Digital and social ads also carried the campaign look and feel. Ads featured content with simple attention-grabbing fresh produce, as well as relatable situations that conveyed the convenience of ordering groceries online.
Outcome
Since launching this campaign the company has seen an exponential increase in customers ordering groceries online, establishing Albertsons Companies an identifiable leader in grocery eCommerce.
Since launching this campaign the company has seen an exponential increase in customers ordering groceries online, establishing Albertsons Companies an identifiable leader in grocery eCommerce.
