A very simple and minimal design, made of airy spaces and thin lines for this sustainable brand of accessories for kids. Minimalism and simplicity are the core of the brand, and drove the design's choices for this client as well.

The crafty mood is represented by the raw font, which also reminds of handwriting and school times. It also represents wood, which connects the brand to nature. 

The triangle is a huge part of the branding, representing the shape of a tree, and symbolizing the attention to the environment and love for nature. 

The palette is hearty and soft, made of cozy creamy tones, light browns and pastel aquas.