Some "making of" images.
As it often happens, this animation was shooted "backwards", starting from the full complete logo and "disassembling" it until it disappeared.
So, I initially recreated the original logo with clay (letters + seahorse) and then animated the two main parts: the letters that are "sucked into the sea" and the seahorse that simultaneously disappears in a vortex. The resulting animation is a wave from which both the seahorse and the letters are progressively generated.
As it often happens, this animation was shooted "backwards", starting from the full complete logo and "disassembling" it until it disappeared.
So, I initially recreated the original logo with clay (letters + seahorse) and then animated the two main parts: the letters that are "sucked into the sea" and the seahorse that simultaneously disappears in a vortex. The resulting animation is a wave from which both the seahorse and the letters are progressively generated.
The little boat that appears on the horizon and approaches zig-zag until it forms a wave in the foreground, has actually been animated at a fixed distance; the approaching effect was achieved by video editing software.
For the last 3 "right-left" movements (up to the exit of the boat from the field of view) a rotation of the camera was also made, from the frontal to the vertical plane (boat seen from above), in order to align the shooting angle to the following sequence (animation of the logo).
Note that the boat have only one useful for shooting side (see photo, the back shows the non-colored sail), therefore at every end of the "right-left" turn, when the boat was edge-on, it was turned twice to always show the same "good" side.
For the last 3 "right-left" movements (up to the exit of the boat from the field of view) a rotation of the camera was also made, from the frontal to the vertical plane (boat seen from above), in order to align the shooting angle to the following sequence (animation of the logo).
Note that the boat have only one useful for shooting side (see photo, the back shows the non-colored sail), therefore at every end of the "right-left" turn, when the boat was edge-on, it was turned twice to always show the same "good" side.
