A first of its kind interactive film on WeChat.
Ever wondered what it’s like to chase a falcon across the desert, or to race a mysterious beauty around a Formula 1 track, or even just craving some idyllic beach time… well Abu Dhabi has all this and more covered in this new interactive film. And what’s more – you’re joined by Chinese celebrity A-lister XiaoZhan every step of the way!
The new interactive film, the first of its kind on a WeChat Mini Programme, lets viewers see through XiaoZhan’s eyes, as they guide him on a high-stakes adventure across the best sights of Abu Dhabi, in search of a priceless missing dagger. Users can choose which path he takes, some ending in amazing discoveries, and some in disaster… but thanks to the innovative design and seamless scene selection, you can easily retrace your steps and try again.
The immersive shooting style gives viewers an intimate look inside the Royal Palace, the Famous Al Ain Desert, the exclusive Emirati Palace Hotel and many more iconic locations across Abu Dhabi. The film, shot in scorching heat, was made possible by KnockOut Productions – and the DCT’s peerless levels of access – letting people experience in just 7 minutes more than some do in a lifetime.
The campaign is supported by an extensive media and partnership programmes – including a cover on Harper’s Bazaar, travel tips on Mafengwo, extensive online and offline media and even a showing on the iconic Shanghai Global Harbour towers!
Harper's Bazaar cross-over:
Key Visuals
Massive Outdoor Takeover
Credits:
OGILVY SHANGAI:
Account: Cherrie Chan, Rebecca Cao, Alex Cao
Planning: Ali Kazmi, Ignacio Arbex
Production: Sherry Kuo
Creative: Mike Pearson, Kairos Zhang, Lewis Liu
KNOCKOUT PRODUCTIONS:
Director: Danielle Arden
Director of Photography: Alex Martella
Producer: Dean Zarif
POST & DEVELOPMENT:
Hogarth Shanghai
PHOTOGRAPHY:
Brett Turner
