Zohoor. Rebrand
Finding a success-scented future
About
↳ Zohoor is a Saudi perfume brand that brings together the best of French and Arabian fragrances.
Founded in 1991 by two brothers from Al Khobar, KSA.
Brief & Challenge
↳ Elevate and modernise the brand perception into one of ‘affordable luxury’, going back to its roots
Solution & Delivery
↳ Rebranded - new positioning and look & feel, including new logo,
colour palette, typography and website re-skinning
↳ New brand launch campaign, aligned with Saudi National Day, followed by multi-stage
brand migration comms highlighting key brand differentiators
Results & Impact
↳ Rebrand had an immediate impact across the company, from the founders, to management and store staff.
Overall feel has projected the brand into the contemporary perfumery space.
Project Notes:
Designers: Hamza Hajji, Hajer Ghareeb
Artworking: Mohammed Zubair, Renjith Nair
Copywriting: Jorge Oliveira
Creative Director: Liam Farrell
Project Management: Dana Murad, Mazin Rizk
Agency: Unisono
