Today, streamlining and algorithms are robbing us of the joy of shopping. It's cold, emotionless and the fun has been squeezed out. We're changing all that.
AliExpress is Alibaba's global e-commerce platform. A place to find the most incredible items at the most magical prices. In short... it's a world of shopping wonder - bringing back the joy of buying online.
But... with over 100 million deals, how do you tell people about it? You create a character as wonderful and entertaining as the shopping itself... and after all who better to take you into a wonderful new world, than a white rabbit!
We launched the 'Shop Endless Wonders' campaign, with a series of films establishing this fast-talking new shopping guru.
We followed this up with a series of highly crafted key visuals, showing the rabbit taking people into a world of shopping wonders.
The campaign launched in markets across Europe, in multiple languages - as well as across Global social media.
OGILVY SHANGHAI
Creative: Fei Wei, Mike Pearson, Sascha Engel, Tommy Tang, Gavin Lee, XinYan Xu, Kathy He,
Lance Liang, Vince Lu, Eve Liu, John Daly, Mathilde Veyrat
Director: Melvin Mak
Production: Sherry Kuo, Kelly Yang
Production Partners: MOD, UPP, Ars Thanea
Strategy: Arvind Srivastava, Ignacio Arbex
Account Management: Yong Yuan, Veronica Kuo, Cicy Chen, Jacky Chang, Eric Huan, Juicy Huang, Catherine Chen
Lance Liang, Vince Lu, Eve Liu, John Daly, Mathilde Veyrat
Director: Melvin Mak
Production: Sherry Kuo, Kelly Yang
Production Partners: MOD, UPP, Ars Thanea
Strategy: Arvind Srivastava, Ignacio Arbex
Account Management: Yong Yuan, Veronica Kuo, Cicy Chen, Jacky Chang, Eric Huan, Juicy Huang, Catherine Chen
OGILVY MADRID
Account Management: Iciar Arbesu
OGILVY PARIS
Creative: David Raichman, Gauthier Lempereur
Account Management: Tal Adams, Amandine Lesselingue
Account Management: Tal Adams, Amandine Lesselingue
