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( Bachelor thesis ) ( Politecnico di Milano )
( Working time: march to july 2013 )
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A book about a social advertising campaign against racism .
The aim is to present the entire campaign focusing on the creative process,
analyzing every detail step by step. The purpose is to reconstruct the whole
project showing the peculiarities and explaining the choices made during
the project's phase. The social campaign is a three phases useful project
studied to help immigrants to integrate themselves in Milano.
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second part of the project designed by Francesca Casnati
third part of the project designed by Chiara Cingottini
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thanks for watching
