Danske Bank is the largest bank in the Nordic countries, and as the number one bank in Denmark, it would like to be on the top of the banking world. Moreover, Danske Bank wants to attain a dominant position in the children market of internet banking, and at the same time to be alerted and concerned about children as they grow from having low perception of money responsibility to adults with greater concerns and a better concept of money.

This concept introduces a character that would provide suggestions and good advice to the children about saving their money and for future development of the app where it would be the main character in a mini-game within the app.