Loving your toothbrush?

Philips Sonicareusers seem to have feelings for their toothbrush. For a worldwide campaign we set up an experiment to find out if these feelings are genuine. We invited realusers to audition for a part in a commercial. However, they didn't know thatthey were filmed from the moment they arrived in the studio…

The Philips Sonicare Experiment was the start of an ongoing Facebook presence as 'home base' for Sonicare fans.