Lotus
Twoo®
Visual Identity and Art Direction
Since our very first experiments, we’ve been naturally playing with vertical compositions, influenced by the classic 6-story buildings of Brasilia Pilot Plan, we wanted the layout to convey this idea of verticality, time and space.
The typography was chosen to support the brand values. LL Unica77 is simple, unpretentious, and robust. It’s often seen as the pinnacle of modernist design, incorporating the idea of ”purity” and “neutrality”.
The idea of reduction is key to the spirit of the project, by choosing only two weights from the family, we wanted to achieve a clear and organized approach to typography.
The idea of reduction is key to the spirit of the project, by choosing only two weights from the family, we wanted to achieve a clear and organized approach to typography.
Brand culture: manufatura.org
Creative Direction: Marcos Mendes Manente
Brand Strategy: Elisa Mendes
Content Direction: front filmes
Graphic Design Direction: Carlos Kun and Danilo Campos
Contributors: Duda Millington, Vinicius Caetano, Saulo dal Pozzo, Lerry Dias, Ketlyn Ramos, Marianne Diniz
Creative Direction: Marcos Mendes Manente
Brand Strategy: Elisa Mendes
Content Direction: front filmes
Graphic Design Direction: Carlos Kun and Danilo Campos
Contributors: Duda Millington, Vinicius Caetano, Saulo dal Pozzo, Lerry Dias, Ketlyn Ramos, Marianne Diniz
