The project is a hypothetical concept for a brand that sells black coffee (cold brewed) in cans. The aspects covered in the project includes branding, identity design, mascot creation, illustration, packaging (label design), merchandising and creation of promotional collaterals. The roles played include that of a graphic designer, illustrator and content writer. The pleasant story telling method, using the mascot, is one of the key highlights of the presentation of the project.

Hope you had as much fun going through the project as I had creating it! Let me know in the comments what you think about it. Thank you y'all! :)

Fast forward two days - This project got featured on the Packaging Of The World website under the Student Project category in 2020.

https://www.packagingoftheworld.com/2020/10/kick-by-kattan.html