The clothes for this collection are largely hand made in their own studio. So we decided to bound the brochure together using a Cahier stitch. It's a very simple technique but it gives the whole brochure a really nice luxurious hand made feeling.
To accomodate for the different type of pictures, and give the whole brochure something extra, we used different page formats.
The photoshoot was done in the atelier of Mimoods Knits (It's actually the old knitwear factory of the designers grandmother).
Working with the whole crew was a great experience, so next to the brochure, we also produced a behind the scenes video for Mimoods Knits which hopefully shows the great vibe and fun we had. Using the augmented reality App "Layar" viewers can watch the online video within the printed brochure.
Working with the whole crew was a great experience, so next to the brochure, we also produced a behind the scenes video for Mimoods Knits which hopefully shows the great vibe and fun we had. Using the augmented reality App "Layar" viewers can watch the online video within the printed brochure.
