Self-generated work, 2020
The Covid-19 Campaign......
'The Covid-19 Campaign' is a self generated project created to spread awareness on Covid-19 in India. It's motto is to fight Covid-19 and taboos surrounding it. In a country like India people are easily influenced by superstitious beliefs. The campaign focuses on eradicating beliefs such as - Covid-19 can be cured by staying in a temple, reading the bible, drinking cow urine, etc. After addressing the don'ts, it informs people of the do's during such times like Yoga, Ayurveda, Hygiene and Faith that people of India can easily relate to. The fonts used are Baron Neue and Rage Italic.
The Don'ts
The Do's
The Do’s of the Covid campaign promote building immunity , health and hygiene through the ways that India has long known such as yoga , ayurveda and meditation.
Mask & T-shirt designs promoting the campaign
