Beyond Borders
Logo, Identity System, Illustration, Social Media
Client's Brief:
Bright, Youthful, International. Our notable client Mr Hansal Mehta, a National award-Winning Filmmaker and a software engineer by training, believed that the brand had to be the one to reflect the inter-community engagement and global fusion of ideas and experiences.
Solution Offered:
The idea behind Beyond Borders was to show in the truest sense the exchange of culture, ideas and the interactive learning beyond all borders. We wanted to present this brand to the youth in a fun and relatable way, highlighting its human core. Exaggeration was used as a key element to highlight the brand personality throughout the brand language, illustrations and in its identity system.
The Logo:
The Logo is very dear to us because the challenge was to catch 'Beyond Borders' - an idea very open in nature to be encapsulated in a few lines. We chose an image of a flying kite, which is universally accepted as uplifting, aspirational and fun, not bound in territories of land. The logo has the kite lifted beyond the globe to give a sense of largesse and spatial infiniteness.
Illustration Style:
We supported the brand with a series of hand-drawn illustrations using exaggeration as a key style. The core theme was to show bonding, exchange of ideas, global reach and harmony in a fun way.
Supporting Brand Collaterals:
A bunch of stationery and marketing collaterals were developed in print and digital ranging from business cards, letterheads, invoices, badges, social media posts, tote bags, caps, t-shirt, laptop stickers, posters, newsletter etc. We carried forward our theme of exaggeartion in the usage of illustration, imagery and typography.
