ABOUT
UNIMULHER is a women's clinic specializing in humanized Gynecology and Obstetrics.
The company started from the partnership of Dr. Jéssica Florencio, Dr. Daniele Aragão and Dr. Simone Brito. The main objective of this project was to create a visual identity that would differentiate UNIMULHER from its local competitors and also from the gynecology segment itself, which generally follows a certain pattern of colors in shades of pink, flower elements, women, mothers, babies and etc.
SOLUTION
Based on this objective, the strategy for the brand's visual identity was built to refer (in an abstract way) to the woman's fertility, as it is through her that life is renewed in her womb. In the color palette, in addition to passion, red is also one of the colors that represents the force of life, while Fendi's neutrality complements it, bringing an elegant and clean look to the brand.
