On this project, I was involved in the user research during the discovery phase. After user interviews, I came up with the persona of this project. I was also responsible for creating the brand. I considered something simple and sophisticated as the core of the business is "Luxury without labels". I was also responsible for taking pictures of the products and to set up the ecommerce by using the Shopify platform.

User Persona based on survey/research results

Ecommerce website built/customize on Shopify: https://nuxshop.com/