The assignment was to create a fictional "milk product" based on storytelling. This included packaging, company motivation and goals, and a marketing campaign. 

Lähdins delikatessmjölk, is based on the idea that different breeds of cows could taste different and then in turn fit better to one kind of meal, drink, baking etc. The packaging is inspired by beer and wine carriers. The glass bottle gives a luxurious feel and the secondary packaging has a distinct colour for every breed so they are easy to find on store shelf. 

other then the packaging the campaign also included advertisement for in stor and in local newspapers as well as an active Facebook-page.