Just Honest Advice (JHA) Branding
The Problem:
The consumer financial consulting and planning industry in Singapore has in recent years been plagued with unscrupulous practices that have created a negative image for this industry. We wanted to challenge that perception by creating a simple and direct alternative to the complex jargon and confusion available.
The consumer financial consulting and planning industry in Singapore has in recent years been plagued with unscrupulous practices that have created a negative image for this industry. We wanted to challenge that perception by creating a simple and direct alternative to the complex jargon and confusion available.
The Mission:
To create an honest, reliable and empathetic brand that provides holistic and simple solutions to complex problems.
The Frame Element
Advisor Frames
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