OBSERVATOR Antena 1
News relaunch | Observator, Sport, Meteo
Our design team actively contributed to this project, starting with the briefing phase. Guided by Cristina Jura's leadership, the Marketing team renewed its collaboration with RedBee Media, with the shared goal of ushering the Observator brand into a new digital era.
We championed a completely fresh approach to news in the Romanian market. We meticulously crafted a distinctive yet elegantly simple look for Observator News, complemented by a powerful brand device designed to effectively mark and focus content across all platforms and situations. This comprehensive branding effort was seamlessly integrated with the development of a new app/website and the implementation of various innovative methods for audience interaction.
