Campanha realizada para a Unidade Curricular de Produção de Conteúdos ministrada pelos Professores Leonel Brites e Paulo Agostinho, no Instituto Politécnico de Leiria, em Portugal. A campanha tinha como público-alvo os alunos Erasmus e o objetivo era promover o turismo na região centro de Portugal através da instituição Turismo Centro Portugal. Com base no briefing voltamos a nossa estratégia principalmente para as redes sociais, desenvolvemos posts para o Instagram e Facebook a partir de roteiros criados pensando na situação de pandemia devido ao COVID-19 e prezando pela segurança do público. O visual criado tem como objetivo chamar a atenção para as belas paisagens dos lugares a serem visitados, procuramos manter uma fonte próxima a que já havia sido usada para não perder a continuidade dos posts e as cores para destaque da parte escrita são as cores que se encontram na logo da intuição mantendo o contexto da campanha o formato na parte inferior é para dar fluidez ao layout, foi inspirado nas ondas do mar, pois é uma campanha de verão. Além disso, desenvolvemos mídias off line em mobiliários urbanos usando a mesma ideia do post principal com o slogan da campanha, esses cartazes seriam expostos em locais de circulação do público-alvo, como por exemplo, paradas de ônibus e prédios dentro do âmbito do Instituto Politécnico de Leiria, em parceria com o IPL desenvolvemos e-mails informativos a respeito dos roteiros disponíveis que seria enviados diretamente aos estudantes Erasmus e ao final teria um CTA que levaria o usuário diretamente ao site da instituição.
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Campaign carried out for the Content Production Course taught by Professors Leonel Brites and Paulo Agostinho, at the Polytechnic Institute of Leiria, in Portugal. The campaign was aimed at Erasmus students and the objective was to promote tourism in the central region of Portugal through the institution Turismo Centro Portugal. Based on the briefing, we returned our strategy mainly to social media, developed posts for Instagram and Facebook based on scripts created with the pandemic situation in mind due to COVID-19 and valuing public safety. The visual created aims to draw attention to the beautiful landscapes of the places to be visited, we try to keep a font close to the one that had already been used so as not to lose the continuity of the posts and the colors to highlight the written part are the colors that find in the logo of intuition maintaining the campaign context the format at the bottom is to give fluidity to the layout, it was inspired by the waves of the sea, as it is a summer campaign. In addition, we developed off-line media in urban furniture using the same idea as the main post with the campaign slogan, these posters would be displayed in places where the target audience circulates, such as bus stops and buildings within the scope of the Institute Politécnico de Leiria, in partnership with IPL, we developed informative e-mails regarding the available itineraries that would be sent directly to Erasmus students and at the end would have a CTA that would take the user directly to the institution's website.
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Campaign carried out for the Content Production Course taught by Professors Leonel Brites and Paulo Agostinho, at the Polytechnic Institute of Leiria, in Portugal. The campaign was aimed at Erasmus students and the objective was to promote tourism in the central region of Portugal through the institution Turismo Centro Portugal. Based on the briefing, we returned our strategy mainly to social media, developed posts for Instagram and Facebook based on scripts created with the pandemic situation in mind due to COVID-19 and valuing public safety. The visual created aims to draw attention to the beautiful landscapes of the places to be visited, we try to keep a font close to the one that had already been used so as not to lose the continuity of the posts and the colors to highlight the written part are the colors that find in the logo of intuition maintaining the campaign context the format at the bottom is to give fluidity to the layout, it was inspired by the waves of the sea, as it is a summer campaign. In addition, we developed off-line media in urban furniture using the same idea as the main post with the campaign slogan, these posters would be displayed in places where the target audience circulates, such as bus stops and buildings within the scope of the Institute Politécnico de Leiria, in partnership with IPL, we developed informative e-mails regarding the available itineraries that would be sent directly to Erasmus students and at the end would have a CTA that would take the user directly to the institution's website.
