What is a "Creative Professional?"

Given our mission is all about developing new ways to serve creative professionals, we often get asked about HOW we define our audience.

In the broadest of terms, we define "creative professionals" as those who see idea generation as a core component of their professional life.  We are focused on idea generators because they share common challenges, across industries, when they try to make ideas happen.

Wikipedia takes the following view on the size and characteristics of the market:

"Creative professions include writing, art, design, theater, television, radio, motion pictures, related crafts, as well as marketing, strategy, some aspects of scientific research and development, product development, some types of teaching and curriculum design, and more. Since many creative professionals (actors and writers, for example) are also employed in secondary professions, estimates of creative professionals are often inaccurate. By some estimates, approximately 10 million US workers are creative professionals; depending upon the depth and breadth of the definition, this estimate may be doubled."

We are extremely passionate about fostering productivity in the creative community. Check out our philosophy page to better understand our pursuit.

Posted on 29 May 2007

Productivity501 Contest Insights

Productivity501

Mark Shead's blog, Productivity501, ran a contest (with Action Pads as prizes) for insights on different ways to manage to-do lists. His readers shared some interesting ideas and best practices. From using a highlighter to clasify tasks as completed to using 3x5 cards (one for each task) covering what could be called an "Action Wall!"  Good stuff.

Congrats to the winners, Desi and John. We wish you much productive creativity.

Posted on 25 May 2007

Looming Deadlines & Some Appreciations

The Behance team is nearing a few deadlines on some of our projects. Late nights yield some interesting conversations and insights in the office.

We're fueled by sugar, caffeine, and the bits of positive energy that we generate for ourselves or find elsewhere. We really appreciated Derek Davis' post in his journal today about our efforts to practice what we preach...we're certainly trying to! We also like the motivating links that Michael Sampson posts in his "Daily Report" that we tend to read when we take a break from Behance projects.

Posted on 24 May 2007

Behance Press Digest: May

PSFK

Only for those that are interested in some of the coverage Behance had around the blogosphere in late April and early May (and have nothing better or more productive to do right now), here are a few highlights...

HOW design had some nice comments to share on the Dot Grid Book, a product that has come an essential utility for us in our design efforts. We also appreciated shout-outs from Kineda, New Ending, and Uncrate on the Action Product line in Behance's Outfitter that continues to evolve.

I (Scott) dropped by PSFK headquarters a few weeks ago and had the opportunity to discuss trends on creativity in the workforce with Piers Fawkes. Piers is great at capturing insights and synthesizing them with his other observations and research. He's passionate about ideas, and I was thrilled to share some of Behance's thoughts, some of which can be seen here. I wish our team could attend his next conference in London, but we're swamped with work in NYC.  Hopefully next time around...

Posted on 22 May 2007

Ranked 96/100 for SEO

Sometimes I gloat. I can't help it. I'm a programmer that codes all day and has no friends so I'm forced to try and show my talents harder to people that will read. I'm kidding... or am I? In any case I ran this nifty marketing tool at HubSpot that analyzes how marketable any website is, based on some SEO criteria. We got a 96, which means we scored higher than 96% of other websites that have used this tool. They say they've had thousands of people use it so I'm happy. Not only that but it alerted me to the fact my Google Page Rank is up to 3 after only two months of existence. Surprisingly I found that some pages had a PR of 5.

All people interested in boosting their rank in search engines should pay attention to what Hubspot has to say. I've done SEO work for a bit now and agree with all of their suggestions. Also if you are curious to see any site's Google PR you can get the Live PageRank add-on. It's interesting to see how your favorite sites compare to your own.

Oh I almost forgot to say, my score was 94 originally, but within 5 minutes of work from their suggestions I had it up another two points. Check back soon because I may just post a blog specifically about SEO tips.

Posted on 20 May 2007

Behance Press Digest: April

I (Scott) was psyched to share some of Behance's tips on running productive meetings as a guest on MSNBC in mid April. Our team has learned a lot from the Action Method. We practice it ourselves, and we have collected feedback from a bunch of creative teams at places like Apple and Miramax. We keep the insights organized (as reference items, of course), and we will share them whenever we get a chance!

Action AreaOur Tip posting on the concept of "Action Areas," something we really swear by, got some nice coverage at LifeClever, LifeHack, and on Craig Child's blog. There were some interesting user comments left on the LifeClever post including one person who described the concept as a good way to "democratize the work place and creating a stronger sense of community amongst the work force." We're going to continue generating tips, or "behancers" as we like to call them, that are hopefully helpful to the creative professional community and beyond.

Posted on 28 April 2007

Behance Review on JoshSpear.com

Spear CollectiveWe were thrilled to see a review of Behance on Josh Spear's site, one of our favorite, well designed sites that provides a great platform for quality creative energy.

We're also fascinated with what Josh & Team have done with the Spear Collective:

"Spear Collective is our artist management collective, and we're proud of it. We believe it's comprised of some of the most promising, progressive, and definitive talent in the art and design world today. Our aim is to curate art and design in a more sustainable and honest way within brands - not just as advertising, but as true reflections of what a brands mean through our artist's eyes. If you're interested in chatting with us about potential opportunities for shows, artist-series products, or if you see something that catches your eye and would like to talk about working with any of these talented creatives, please feel free to contact us today!"

Read more >>

Posted on 27 April 2007

Behance Press Digest: March

Yahoo! PicksMany thanks to those that have been helping us get out the word (and providing their reviews and feedback). There were a few highlights of Behance press in March. We were thrilled to discover on March 19th that our online magazine at Behance.com was selected as Yahoo's daily pick. We're pleased that they appreciated the Action Method as well as the interviews with featured creatives on the site.

Earlier in the month, the classic Action Pad got a great review from the Cool Hunting team. We've always loved Cool Hunting for their information design, their simplicity, and their taste. So, it was a great surprise for us. We also appreciated the write-up from LifeDev, a fantastic site covering all things productivity. We've since gotten to know Glen, the author, and have offered to serve as a sponsor of his work.

Action Method in use

One of the new cool conferences these days is the PSFK conference on trends, ideas, and marketing. The PSFK team picked up a load of our Action Pads and Books for their March conference in NYC, and we received some great feedback along with a shout-out on PSFK.com.

Toward the end of March, the Action product line received a few more reviews from Productivity501, Mark McGuinness' London-based blog WishfulThinking, PopGadget, 43 Folders, and an inclusion in the widely subscribed Daily Candy Weekend Guide.

Posted on 29 March 2007

Mystery Busy Signal

Approximately every three hours, the sound of a busy signal comes on. We have no idea where the sound originates. We've checked upstairs and downstairs in our building. While people confirm that they hear it as well (so we know we're not crazy), nobody knows where the sound originates.

Perhaps there is a phone between the walls - eternally off the hook...and the busy signal comes on every time the phone is reset? Perhaps we are the lab rats in some sophisticated psychology experiment equivalent to the ancient old practice of water torture, drop by drop? Perhaps there is just something in the water...

Any brilliant insights out there?

Posted on 24 March 2007

An Experiment: The Blog (& Team) Behind Behance

We (Behance team) want a forum to share some of our ideas, address feedback and suggestions that we receive, and...well....ruminate a bit.

We also need a space to share the realizations and open questions that we encounter as we work on the various projects in the Behance pipeline.  We realize that our pursuit "to help the creative professional community make ideas happen" cannot be done alone.  We need input, partnerships, frank feedback, and accountability.  We think that an informal blog (such as this) can help keep us on track.

Yes, we have developed a set of guiding principles for ourselves, but we want to achieve a level of exchange and transparency that can only be accomplished through a team blog.

Much of Behance is an experiment. We're mixing passion for creativity, entrepreneurship, and an obsession for productivity with what we feel is a noble cause.  We want Behance to serve the creative community in meaningful ways.  And we want to have fun doing it.

Posted on 24 March 2007

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