99% is a conference that focuses less on inspiration, and more on how idea generation and organization come together to make ideas happen. 99% brings together some of the world's most productive creative visionaries to offer a sneak peek into their processes, and share insights on how they bring their ideas to life.

April 15-16, 2010

Inspired by Thomas Edison's famous quote, "Genius is 1% inspiration, and 99% perspiration," 99% represents a shift in focus. Unlike the other conferences focused on idea generation, this one is all about action.

Behance partnered with Coolhunting to launch the 99% Conference at the Times Center in New York City in 2009. Past speakers have included Ji Li from Google Creative Labs, Michael Bierut of Pentagram, author Seth Godin, Cheryl Dorsey of Echoing Green, the Threadless team, and more. Stay tuned for the 2010 lineup.