C'est de I'Art - Branding & Editorial

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WorldSkills International 2011

Test Project Module 1 (Editorial)

**Raw Images are included

Year of Assignment - 2014

Task 1 - Create a logo and an identity for the association "C'est de I'Art" - Translated to "It's Art"

Task 2 - Design a catalogue to showcase some of the creations of Frédéric Durieu

Description - “C’est de l’Art” is a non-profit association created by Frédéric Durieu and Nathalie Erin in the South of France. Its main purpose is to organize exhibitions and cultural activities dedicated to digital and interactive art. Civil engineer in computer science, Frédéric, began his professional life as a multimedia developer in Brussels, Belgium. With his company Magic Media, he released a few award winning titles produced for prestigious customers like “La reunion des musées de France”, famous French publishing houses like Gallimard or Hachette and international customers like the Japanese TV network NHK. Little by little, he became known for more artistic projects (algorithmic poetry) and made installations or online applications for Nike, Coke or IBM, for instance. His work has been exhibited in Paris, New York, Seoul and Tokyo.

Target market - Aged between 18 and 40 who are interested in this crossover between Art, multimedia and mathematics.

My approach

Art Direction - Basic shapes, bright colours and san serif typefaces. With the target market being quite broad and aged between 18 - 40, it is necessary for the visual identity to be straight forward and accepting for everyone. The colour blue is chosen as one of the prominent colour as it is often associated with depth and stability. With "C'est de I'Art" being an organization that organize exhibitions and cultural activities dedicated to digital and interactive art, I felt like it was the best choice as blue symbolises wisdom, confidence and intelligence. Typefaces chosen are san serif as it is more legible. In addition, graphics such as basic shapes are also added to create visual cohesion.