Martín Batalla's profile

All These Humans | eng


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Hey fellow traveler!


You are witnessing the aesthetic distillation of a great collaboration with this brand that inspired journeys and stories along my life path.


This is the...


Context.
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The opportunity in this project revolved
around rebuilding their brand image,
creating aesthetic coherence,
distribution strategy, and an infrastructure
capable of supporting automation processes.
 

That's where a campaign is seeded.



Client & Material:
All These Humans @AllTheseHumans     |     Campaign: "Viajemos Juntos"
Creative Direction & Design: Martín @heymartinbq     |     Production: Micaela @DesordenandoAtomos 
Edition: Lucas @_ludiz




"Traveling is an immersive experience."




☝️ He is Bambú. @AllTheseHumans 
Client & Material: All These Humans @AllTheseHumans     |     Campaign: "Viajemos Juntos"
Creative Direction & Design: Martín @heymartinbq     |     Production: Micaela @DesordenandoAtomos

Edition: David @oxxipital



Their products seemed captivating to me, 

they made me feel like traveling.


Client & Material:
All These Humans @AllTheseHumans     |     Campaign: "Viajemos Juntos"
Creative Direction & Design: Martín @heymartinbq     |     Production: Micaela @DesordenandoAtomos

Edition: Yannick @freemyeyes






And that's how we began
to redesign the web experience...








Where each journey
told a story.






Paying special  
attention to every 
single detail






There, an idea of
interactive components with overlays was born, something that would undoubtedly mark a before and after in the creation of new interfaces, from my point of view.


​​​​​​​





Cards inspired by Magic Cards and interactive layers of lights are used to display available experiences in the catalog. 


 
Client & Material: All These Humans @AllTheseHumans     |     Gallery: "Córdoba" ver enlace



Website

Creative Direction / Design / Development:
Martín @heymartinbq     
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Thank you for your support.
Sharing with you some wallpapers from the project.
You can download it for free.
This is another Grand Design Experience.
Discover more on AllTheseHumans.com.


All These Humans | eng
Published:

Owner

All These Humans | eng

The opportunity in this project revolved around rebuilding their brand image, creating aesthetic coherence, distribution strategy, and an infrast Read More

Published: