Regent Drive Me Home Service
Brief:
The client approached our team with a requirement for a sales tool that would be used by finance and insurance advisors in car dealerships. The tool was to be placed on the advisor's desk and was designed to flip over, showcasing the different product offerings to clients purchasing new cars. The aim was to draw the client's attention and encourage them to ask the advisor for more information on the product.
Scope of Work:
Our team was responsible for conceptualising, shooting, and filming a series of value-added product sales advertisements that would be placed inside the sales tool. We spent time with the product owners and collaborated with technical writers and copywriters to pitch the concept and create a comprehensive solution.
Solution:
To bring the concept to life, I scamped together scenes using stock photography to give the client a clear idea of what to expect. We then sourced a location and actors for the shoot, which took place over three days at an estate in Hartebeespoort Dam. The final product featured one side with an advertisement that faced the customer and an AR app that played the advertisement video on their device. The other side contained all the technical information that the sales agent could use as speaker notes.
Outcome:
The value-added product sales advertisements were well-received by the car dealership clients and contributed to increased sales and interest in the product offerings. Our team's expertise in conceptualising, shooting, and filming helped to bring the client's vision to life and create a tool that was both visually engaging and informative.
Drive Me Home Service | Video
