Tsuria VISUAL IDENTITY

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Define Your Distinction

Tsuria is more than a streetwear brand; it’s a statement. Born from the fusion of urban edge and rebellious spirit, Tsuria celebrates the raw energy of street culture. Our designs embody simplicity with a twist, appealing to the young and the free-spirited who seek to stand out with a grunge-inspired aesthetic.

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Challenge

Tsuria faces the challenge of establishing a distinct identity in a saturated streetwear market, where competition is fierce and trends evolve rapidly. Staying relevant amidst changing preferences and maintaining a consistent brand image while scaling are key hurdles. To overcome these challenges, Tsuria must prioritize developing a robust brand strategy that emphasizes authenticity and innovation. Building strong brand awareness through strategic marketing initiatives and forging meaningful connections with our community will be instrumental in navigating these obstacles successfully.

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Solution

As a freelance graphic designer, I played a pivotal role in elevating Tsuria's brand presence within a competitive market. Collaborating closely with Tsuria's team, I spearheaded a comprehensive brand evolution project aimed at refining their identity and messaging. This involved redesigning their logo and creating a cohesive design language to better resonate with their target audience.

So I decided to create their visual identity in a grunge style because it's the most suitable option for youth streetwear. To design the logo, I was inspired by a spray paint blotch on a wall, which I simplified into a distinctive shape, and that's how the symbol was created.