a branding concept accompanied by an animation. Meta Création is a Discord server encompassing three distinct categories of professions: video production, global design, and development. I was approached to create all the visuals representing this community.

To embody these various professions, we have created three unique shapes, each illustrating the specificity of a particular discipline. The three distinct colors represent both the diversity and complementarity of our services. Furthermore, three distinctive characters have been developed to embody and personalize the experience of each domain, thus providing a sense of identification and belonging to our dynamic and innovative community. 

Let me introduce you to the process of creating our logo. It all began with thorough research and exploration of various sketches. What makes this logo so unique is its use of the three primary colors of printing: yellow, cyan, and magenta.

To bring an innovative touch, I decided to experiment with the overlapping of these colors in my animation. This overlay produces the effect of white light, whereas in printing, it results in a shade of black. This subtle combination between the essence of light itself and the fundamental basics of printing gives our logo an added significance and depth, symbolizing the harmonious fusion between creativity and technicality at the core of Meta Création's identity.